About

Hi, I'm Rand Larsen.

My Story

I own and operate SMB Community (2023 to present), a platform where I help fellow small-business owners trade ideas, resources, and wins so we can all scale faster together. Through this work I've talked to over 2,000 founders about what is actually working: AI tools they are building, marketing experiments, hiring decisions, the realities of running a company when the market is not cooperating.

I also host no-pitch SMB/ETA meetups across North America. The rule is simple: no sales pitches, no professional networkers, just real operators sharing what works. Over 1,000 people have come through these events.

Before SMB Community

Before SMB Community, I spent a year and a half building Audience Automator, guiding creators as they grew and monetized their online followings.

Earlier, I served as General Manager at Downs Septic and Drain, honed my deal-making skills as an Associate with Mint Resource Group, and researched commercial properties at Larsen Commercial-Industrial Realtors.

Entrepreneurship has always pulled me forward. I founded DocuFamily, producing legacy documentaries for families, and ran day-to-day operations at Farmacann while juggling construction-contractor work and a sales-development role with R.S. Hughes.

My analytical grounding comes from an investment-analyst apprenticeship at Boise State University and an internship with Colliers International. It traces all the way back to my first job fabricating metal at Watts Specialties.

Across every step, I've blended hands-on operations with finance, sales, and media production. That's the experience I now channel into helping small businesses thrive.

Right Now

I'm traveling the USA in a modern camper van. I'm writing a book. I appeared on the front page of Forbes. And I'm running marketing experiments like printing 250+ personalized entrepreneur trading cards and mailing them out.