Marketing

Marketing posts, mostly from experiments I have actually run. Posts like "My $25,000 Marketing Experiment" and "Why Your Old Customers Beat Any Ad Campaign" come from putting real money and real time into figuring out what works. "My $25,000 Marketing Experiment" is about investing $25,000 into a marketing test that was either going to make me look like a genius or a complete idiot. I wrote about it before I knew which one it would be.